In this persuasive lecture on ethics about modern diet and eating habits, Dr Peter Singer , the Utilitarian philosopher and professor of Bioethics at Princeton University, highlights and questions ethical issues concerning food involving animals, its corresponding cost to the ecology and considerations for animal rights that the humans have been, perhaps rather conveniently, avoiding to acknowledge. In his typical free-thinking, lets-face-it approach characterized by pragmatism rooted in down-to-earth reality, one can clearly bear witness to Prof Singer avoiding all possible temptations or invitations to indulging into any kind of rhetoric. Or so much as letting any sentimentalities enter into the frame of reasoning even while discussing gross cruelty to animals and the overall ecological impact it draws. The approach remains factual and clinical, and the presentation is driven by data in its most part. For philosophical indulgences around the issue, the Q...