Skip to main content

Steve Jobs' Presentation Skills Reflects Why Apple is Apple


"This changes everything. Again"

AFTER THE WORLD'S LARGEST PRODUCT LAUNCH EVENT YET, on July 16 Steve Jobs did the press conference following the recent keynote for the world's largest IT organization that Jobs staged for the eleventh year running after his return in '99 to the (then struggling) company he originally co-founded in '76 as Apple Computers Inc.

Over the last two and an half years since the launch of the first iPhone, the competition has grown (and perished) in the smartphone product space. The information hungry, instantaneously reacting, viral population of Social Media 'journalism' was increasingly demanding of this Silicon Valley veteran from 1, Infinite Loop, Cupertino, CA, USA.

Apparently, Apple's latest offering of iPhone 4 smartphone with services from AT&T ran into media highlighted issues of a certain "loop antenna" problem where the device was dropping calls if the user happened to hold the device in a certain manner. (Rather interestingly, the same device did not seem to have any such issues in geographies other than the US. where media and service provider coverage were different.)

Jobs presentation at this press release to address the 'issues' was very effective, and some of the key attributes of his presentation skills have been captured below:

Have a laser-sharp focus on audience expectation: "relevancy" runs the highest among people noting, tweeting and blogging in real time during the key presentation events.

Give the audience a pleasant surprise by always having something new: content of the presentation has to be novel or newsworthy. There is no use regurgitating previous press releases or old news.

Forget bullet points - perfect your slide design: design slides with images instead of text, with crisp lines which is not only short and quotable, but even if it's taken out of the context of his presentation, it still makes sense.

Repetitions and consistency: take time to summarize the points, even if they are many. Build intended-redundancy to the presentations that helps drive home the central message.

Evangelize! draw the audience to join the ‘cause’, the main theme of the presentation. If required pitch in the competition with Us-vs-Them scenarios.

Image credits and more: Engadget

Comments

Popular posts from this blog

The Pygmalion vs. The Golem Effect

There are two kinds of self-fulfilling prophecies. They are broadly defined by wiki as follows: The Pygmalion effect , or Rosenthal effect, is the phenomenon in which the greater the expectation placed upon people, the better they perform. On the other hand is the Golem effect , in which low expectations lead to a decrease in performance. In ancient Greek mythology, Pygmalion fell in love with one of his sculptures, which then came to life. The theme was in the main stray of many English literary works during the victorian era. One of which is George Bernard Shaw's play titled "Pygmalion" from which Rosenthal effect gets its name. In Shaw's play, the protagonist, a professor of phonetics Henry Higgins makes a bet that he can train a bedraggled Cockney flower girl, Eliza Doolittle, to pass for a duchess at an ambassador's garden party by teaching her to assume a veneer of gentility, the most important element of which, he believes, is impeccable speech. (The pl

"Peter Drucker - Managing Oneself" on SlideShare.net

IN THE INTRODUCTORY paragraph of this legendary paper for Harvard Business Review, Peter Drucker writes: We live in an age of unprecedented opportunity: If you've got ambition and smarts, you can rise to the top of your chosen profession, regardless of where you started out.  But with opportunity comes responsibility. Companies today aren't managing their employees' careers; knowledge workers must, effectively, be their own chief executive officers. It's up to you to carve out your place, to know when to change the course, and to keep yourself engaged and productive during a work life that may span some 50 years. To do those things well, you will need to cultivate a deep understanding of yourself - not only what your strengths and weaknesses are but also how you learn, how you work with others, what your values are, and where you can make the greatest contribution. Because only when you operate from strengths can you achieve true excellence. Marking a small foot

Clay Christensen: How Will You Measure Your Life?

A tribute to Clayton Christensen, the Harvard professor who  introduced "disruption" in his 1997 book  The Innovator's Dilemma , which, in turn, led  The Economist  to term him "the most influential management thinker of his time."  Even more influential  for some would be his 2012 co-authored book How Will You Measure Your Life? . [try here ]. Christensen  passed away in Boston on Jan 23, 2020.