"This changes everything. Again" AFTER THE WORLD'S LARGEST PRODUCT LAUNCH EVENT YET, on July 16 Steve Jobs did the press conference following the recent keynote for the world's largest IT organization that Jobs staged for the eleventh year running after his return in '99 to the (then struggling) company he originally co-founded in '76 as Apple Computers Inc. Over the last two and an half years since the launch of the first iPhone, the competition has grown (and perished ) in the smartphone product space. The information hungry, instantaneously reacting, viral population of Social Media 'journalism' was increasingly demanding of this Silicon Valley veteran from 1, Infinite Loop, Cupertino, CA, USA. Apparently, Apple's latest offering of iPhone 4 smartphone with services from AT&T ran into media highlighted issues of a certain "loop antenna" problem where the device was dropping calls if the user happened to hold the device in a