"The CEO is the link between the Inside that is 'the organization,' and the Outside of society, economy, technology, markets, and customers. Inside there are only costs. Results are only on the outside." -- Peter Drucker, "The American CEO" Alan ("A.G.") Lafley TOOK OVER AS CEO of Procter & Gamble in June 2000 when the FMCG behemoth was battling turbulent times. At 6pm on his first day at the office as the new (and first time) CEO he was facing a hostile press conference live on national television – like a "deer in the headlights" as he recalls. P&G stock price that had crashed from $86 to $60 in one day tanking Dow index by 374 points, went further down by 11% at the news of Lafely's appointment as the new chief. The headlines went from "P&G Investor Confidence Shot" to "We love their products, But we hate their stocks." to "Does P&G Still Matter?" Four years into working hard at try...